Remember when Google announced their behavioral tracking feature for their ads (or as they call it “interest-based advertising”) a few months back? No? Well, go read up on it and come back… I’ll wait.
Back? Okay. I decided to see what they thought about my internet surfing habits. Currently, this is what Google thinks I’m interested in:
- Computers & Electronics – Enterprise Technology – Data Management
- Computers & Electronics – Programming – Scripting Language
- Computers & Electronics – Software – Internet Software – Internet Clients & Browser
- Computers & Electronics – Software – Operating Systems – Mac
- Entertainment – Music
- Entertainment – Music – Rock & Pop
- Internet – Web Design & Development
- Social Networks & Online Communities – Blogging Resources & Services
- Telecommunications – Mobile & Wireless – Mobile Phones
Or to summarize: I’m a developer, building social networking sites on a Mac, listening to music (mostly of the “rock” genre) with an interest in mobile phones.
That’s… about right. You can check what Google thinks about you in your ad preferences.1